Kotex wanted an eye-catching activation to intrigue passersby at São Paulo’s busy Paulista Avenue, so we created an immersive, audio-visual booth featuring our hero film, No More Stigma.
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Combining creativity and technology, our out-of-the-box installation makes people of all genders ponder over misconceptions around menstruation. When stepping inside, people are completely immersed by the booth thanks to spatial audio and floor-to-ceiling video walls. The experience reminds us to act with more empathy by featuring short stories on everyday prejudice against women during their period. We developed the concept and film together with Ogilvy and also produced the experience itself.
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I worked as part of MediaMonks creative team, responsible for the box experience and films production.
Hero Film - No more stigma
A Caixa do Estigma - Case video
An immersive booth that uses heartfelt video content to portray women in a different light, daring you to reconsider stereotypes and break social stigmas.
Video displayed during the experience.
Concepts by Marcel Silva.
Box production process.
Credits
Creative Director - Alex Fittipaldi // Creative Lead - Felipe Libano
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MediaMonks Team
Agnes Kes, Alexandre Ciampi Fittipaldi, André D'Angelo, André Tatiyama, Andres Grosso, Anoek Looijschelder, Beatriz Lorente, Caio Cesar Velenosi, Carlos Del Rio, Carolina Brandao, Carolina Chiu, Carolina Merlo, Ciaran Woods, Daniel Magnanelli, Daniela Terng, Diego Flores, Diego Honorato, Fabricio Medeiros, Felipe Libano, Fernando Castro, Frank Fuhler, Gabriela Maragni, Guilherme Cabral, Henrique Kazuo Tamashiro, Jose Pedraza, Marcel Amaral da Silva, Marcos Dinnanni, Max Dorsman Lemstra, Natália Serra, Pim van den Heuvel, Renato Batista da Silveira, Renato Cesar Silva Lucena, Rik Spruijt, Sebastián Caramés, Vanderson Arruda.
Awake Film // Ogilvy & Mather Brasil
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HUGE thanks to everyone!
